Woolworths Masters DIY To Flog Appliances
News from ChannelNews:

The new Masters stores, which will pose as DIY stores will also sell white good appliances, a spokesperson confirmed to Channel News.

“We are hoping to provide a new offering in the home improvement sector, selling large items as well as goods for customers homes,” he added.

The new retail joint venture between Woolworths and Lowe’s is looking to get a share of the lucrative DIY sector, worth $ 42 billion annually, and say the “category is ripe for a new name.’ 

US based DIY specialists Lowe’s, sell brands like Samsung, Whirlpool and Bosch, and go by the slogan “lets build something together.”

The Masters stores will offer more than 35,000 DIY goods include lighting, paint, kitchens and outdoor furniture and could hit Harvey Norman in particular, who are the household name in appliances and kitchen categories as well as other players like The Good Guys.

It will also be the first time such a diverse group of categories will be sold in a single location, i…………… continues on ChannelNews
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